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As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.
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Captions provided by CCTubes – Captioning the Internet! Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized Talk recommendations and more.
As a “corporate suit” (his words) and former VP of sustainability at McDonald’s, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald’s — including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin — and shows why your adversaries can sometimes be your best allies.
Get TED Talks recommended just for you! Learn more at http://TED.com/signup.
The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a Media Request here: http://media-requests.TED.com
Follow TED on Twitter: http://twitter.com/TEDTalks
Like TED on Facebook: http://facebook.com/TED
Subscribe to our channel: http://youtube.com/TED
